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Rural Consumer Confidence Survey - June 2025

Today, the Reserve Bank released the results of May 2025 round of its bi-monthly Rural Consumer Confidence Survey (RCCS)1 2. The survey collects current perceptions (vis-à-vis a year ago) and one year ahead expectations of households on general economic situation, employment scenario, overall price situation, own income and spending from the households residing in the rural and semi-urban areas across all Indian states and three major UTs. This survey also collates information on households' current inflation perception and their expectation for the year ahead. The latest round of the survey was conducted during May 2-11, 2025, covering 8,969 valid responses.

Highlights:

  1. Rural consumer confidence for the current period remained at around same level of the previous survey round. The Current Situation Index (CSI)3 declined slightly, coinciding with the neutral line. (Chart 1Tables 12356 and 9).
  2. The one-year-ahead outlook, as captured by the Future Expectations Index (FEI), continued to improve within the optimistic zone (Chart 1Tables 9).
  3. The share of rural households anticipating rise in prices and inflation has declined in the current round of survey for both the time horizons (Tables 3 and 4).
  4. Households' current perception of inflation eased by 30 basis points to 6.3 per cent in May 2025 compared to the previous round. Their inflation expectations for the year ahead also moderated by 40 basis points to 8.9 per cent (Table 12).

Note: Please see the excel file for time series data4

 
Table 1: Perceptions and Expectations on the General Economic Situation
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Improve Remained same Worsened Net Response Improve Remains same Worsen Net Response
May-24 44.6 22.4 33.0 11.6 61.2 17.2 21.7 39.5
Jul-24 39.6 25.6 34.8 4.8 58.1 16.9 25.0 33.1
Sep-24 39.9 25.4 34.8 5.1 57.2 19.2 23.6 33.6
Nov-24 38.2 24.7 37.1 1.1 57.9 18.1 24.0 34.0
Jan-25 39.4 25.2 35.4 4.0 58.8 17.0 24.2 34.6
Mar-25 41.4 23.8 34.7 6.7 60.0 16.6 23.4 36.6
May-25 40.8 25.3 33.9 6.9 60.3 16.7 23.1 37.2
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 2: Perceptions and Expectations on Employment
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Improve Remained same Worsened Net Response Improve Remains same Worsen Net Response
May-24 39.4 23.8 36.8 2.5 60.4 18.5 21.2 39.2
Jul-24 35.0 27.1 37.9 -2.9 57.7 19.0 23.3 34.4
Sep-24 35.9 26.2 37.9 -2.0 57.1 20.9 22.1 35.0
Nov-24 36.6 25.6 37.8 -1.2 58.4 19.4 22.2 36.1
Jan-25 38.4 25.8 35.8 2.6 58.9 19.0 22.1 36.8
Mar-25 39.6 24.9 35.4 4.2 59.8 18.8 21.5 38.3
May-25 39.9 25.0 35.2 4.7 59.9 18.7 21.4 38.5
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 3: Perceptions and Expectations on Price Level
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Increased Remained Same Decreased Net Response Will Increase Will Remain Same Will Decrease Net Response
May-24 94.6 4.3 1.1 -93.5 90.3 5.3 4.4 -85.9
Jul-24 96.2 3.2 0.6 -95.6 91.2 4.7 4.1 -87.1
Sep-24 96.1 2.7 1.1 -95.0 89.6 5.2 5.2 -84.5
Nov-24 96.6 3.0 0.4 -96.3 90.0 5.0 5.0 -85.0
Jan-25 96.2 3.3 0.4 -95.8 90.0 5.0 5.1 -84.9
Mar-25 95.1 3.4 1.5 -93.6 88.7 5.4 5.9 -82.8
May-25 94.6 3.9 1.5 -93.1 88.5 4.9 6.6 -81.9
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 4: Perceptions and Expectations on Rate of Change in Price Level (Inflation)*
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Increased Remained Same Decreased Net Response Will Increase Will Remain Same Will Decrease Net Response
May-24 78.9 15.4 5.7 -73.2 82.3 15.3 2.4 -80.0
Jul-24 80.5 15.2 4.3 -76.2 83.6 13.5 2.9 -80.7
Sep-24 80.6 14.6 4.8 -75.8 81.8 15.4 2.8 -79.0
Nov-24 82.3 14.2 3.5 -78.8 83.6 12.3 4.2 -79.4
Jan-25 80.4 16.5 3.1 -77.3 80.5 16.3 3.2 -77.2
Mar-25 78.3 17.4 4.3 -74.0 79.3 16.0 4.7 -74.6
May-25 77.6 17.8 4.6 -73.0 77.9 16.9 5.1 -72.8
Notes: *Applicable only for those respondents who felt price has increased/price will increase. Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.

 

Table 5: Perceptions and Expectations on Income
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Increased Remained Same Decreased Net Response Will Increase Will Remain Same Will Decrease Net Response
May-24 22.5 46.4 31.2 -8.7 57.4 31.0 11.6 45.8
Jul-24 22.7 45.0 32.4 -9.7 57.5 30.5 12.0 45.5
Sep-24 23.3 44.1 32.6 -9.3 57.1 31.9 11.0 46.2
Nov-24 24.2 43.3 32.5 -8.3 58.2 30.1 11.7 46.5
Jan-25 23.7 45.6 30.7 -7.0 58.4 30.1 11.5 47.0
Mar-25 24.7 45.3 29.9 -5.2 59.0 30.8 10.3 48.7
May-25 25.3 44.7 30.0 -4.8 59.7 29.9 10.4 49.3
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 6: Perceptions and Expectations on Spending
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Increased Remained Same Decreased Net Response Will Increase Will Remain Same Will Decrease Net Response
May-24 85.0 12.3 2.7 82.3 87.1 10.4 2.5 84.7
Jul-24 86.2 11.5 2.2 84.0 88.5 9.1 2.4 86.1
Sep-24 87.9 9.7 2.5 85.4 88.8 9.2 2.0 86.9
Nov-24 88.5 9.6 1.9 86.6 90.0 8.0 2.0 88.0
Jan-25 87.9 10.3 1.9 86.0 89.0 9.3 1.8 87.2
Mar-25 90.5 7.3 2.2 88.2 90.8 7.4 1.9 88.9
May-25 88.1 10.0 2.0 86.1 89.7 8.3 2.0 87.8
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 7: Perceptions and Expectations on Spending- Essential Items
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Increased Remained Same Decreased Net Response Will Increase Will Remain Same Will Decrease Net Response
May-24 87.2 10.4 2.4 84.8 88.8 8.6 2.5 86.3
Jul-24 88.1 9.6 2.3 85.8 89.2 8.4 2.5 86.7
Sep-24 89.1 8.5 2.4 86.7 89.9 8.0 2.1 87.8
Nov-24 89.1 8.9 2.1 87.0 90.0 7.9 2.1 87.9
Jan-25 87.9 9.5 2.6 85.4 89.5 8.2 2.3 87.2
Mar-25 89.8 8.0 2.2 87.6 91.2 6.9 2.0 89.2
May-25 88.3 9.2 2.6 85.7 90.4 7.7 2.0 88.4
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 8: Perceptions and Expectations on Spending- Non-Essential Items
(Percentage responses)
Survey Round Current Perception One year ahead Expectation
Increased Remained Same Decreased Net Response Will Increase Will Remain Same Will Decrease Net Response
May-24 53.6 22.3 24.1 29.5 66.3 21.3 12.5 53.9
Jul-24 53.9 21.0 25.2 28.7 67.5 19.6 12.9 54.5
Sep-24 55.6 18.3 26.1 29.4 68.2 18.7 13.0 55.2
Nov-24 57.3 18.5 24.2 33.2 68.1 19.1 12.8 55.4
Jan-25 57.3 19.7 23.1 34.2 68.1 19.6 12.4 55.7
Mar-25 58.4 19.1 22.5 35.9 69.6 18.2 12.3 57.3
May-25 58.3 18.6 23.1 35.2 69.3 18.4 12.3 56.9
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 9: Rural Consumer Confidence Indices
Survey Round Current Situation Index (CSI) Future Expectations Index (FEI)
May-24 98.8 124.7
Jul-24 96.1 122.4
Sep-24 96.9 123.4
Nov-24 96.4 123.9
Jan-25 98.0 124.1
Mar-25 100.1 125.9
May-25 100.0 126.2
Notes: Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 10: Current Period Median Inflation Perception of the Various Groups
  May-24 Jan-25
Estimate SE Estimate SE
Overall 6.4 0.21 7.0 0.19
Gender-wise        
Male 6.4 0.26 7.5 0.21
Female 6.3 0.23 6.7 0.22
Category-wise
Salaried Employees 6.4 0.41 7.6 0.35
Self Employed 6.4 0.38 7.1 0.37
Homemakers 6.2 0.24 6.7 0.24
Retired Persons 6.7 0.68 9.3 0.61
Daily Workers 6.4 0.31 7.0 0.43
Others 6.2 0.37 7.2 0.25
Age Group-wise        
21 to 29 years 6.5 0.29 6.7 0.22
30 to 39 years 6.4 0.32 6.9 0.31
40 to 59 years 6.4 0.35 7.1 0.29
60 years and above 7.6 0.74 8.7 0.56
  Mar-25 May-25
Estimate SE Estimate SE
Overall 6.6 0.23 6.3 0.17
Gender-wise        
Male 6.7 0.27 6.3 0.17
Female 6.4 0.26 6.4 0.27
Category-wise        
Salaried Employees 6.5 0.35 6.7 0.35
Self Employed 6.9 0.38 6.1 0.22
Homemakers 6.4 0.29 6.5 0.28
Retired Persons 7.6 0.83 6.2 0.50
Daily Workers 6.6 0.39 6.1 0.18
Others 6.1 0.25 6.4 0.23
Age Group-wise        
21 to 29 years 6.5 0.24 6.3 0.20
30 to 39 years 6.8 0.29 6.3 0.28
40 to 59 years 6.4 0.30 6.2 0.22
60 years and above 7.2 0.59 6.1 0.19
Notes: The table provides estimates and standard errors (SE) for quantitative responses.
Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
Table 11: One Year Ahead Median Inflation Expectations of Various Groups
  May-24 Jan-25
Estimate SE Estimate SE
Overall 9.6 0.23 9.6 0.24
Gender-wise        
Male 9.6 0.29 9.7 0.30
Female 9.8 0.25 9.6 0.29
Category-wise        
Salaried Employees 9.8 0.45 10.0 0.30
Self Employed 9.5 0.41 9.3 0.32
Homemakers 9.8 0.30 9.6 0.31
Retired Persons 9.1 1.01 9.9 0.66
Daily Workers 9.5 0.39 9.4 0.45
Others 9.9 0.31 9.1 0.33
Age Group-wise        
21 to 29 years 9.6 0.29 9.4 0.28
30 to 39 years 10.0 0.24 9.7 0.29
40 to 59 years 9.6 0.31 9.3 0.37
60 years and above 9.6 0.52 10.0 0.40
  Mar-25 May-25
Estimate SE Estimate SE
Overall 9.3 0.23 8.9 0.19
Gender-wise        
Male 9.3 0.29 8.9 0.24
Female 9.2 0.28 9.1 0.30
Category-wise        
Salaried Employees 9.1 0.32 9.5 0.32
Self Employed 9.0 0.34 8.6 0.38
Homemakers 9.5 0.31 9.0 0.30
Retired Persons 9.5 0.79 8.8 0.59
Daily Workers 9.3 0.36 8.5 0.34
Others 8.8 0.29 8.7 0.41
Age Group-wise        
21 to 29 years 9.2 0.31 8.8 0.22
30 to 39 years 9.0 0.29 9.2 0.28
40 to 59 years 9.2 0.28 8.6 0.30
60 years and above 9.8 0.46 8.3 0.31
Notes: The table provides estimates and standard errors (SE) for quantitative responses.
Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs.
 
Table 12: Household Inflation Expectations – Current Perception and One Year Ahead Expectations
Survey Round Current Perception One Year ahead Expectation
Median Median
Estimate SE Estimate SE
May-24 6.4 0.21 9.6 0.23
Jul-24 6.8 0.22 9.8 0.22
Sep-24 6.7 0.23 9.6 0.24
Nov-24 7.1 0.19 9.7 0.23
Jan-25 7.0 0.19 9.6 0.24
Mar-25 6.6 0.23 9.3 0.23
May-25 6.3 0.17 8.9 0.19
Notes: The table provides estimates and standard errors (SE) for quantitative responses.
Up to May 2024, figures are based on 26 states/ UTs; from July 2024, figures are compiled based on 31 states/ UTs;
 
Table 13: Cross-tabulation of Number of Respondents by Current Inflation Perception and One Year Ahead Inflation Expectations: May-25
One Year Ahead Inflation Rate (per cent)
Current Inflation Rate (per cent)   <1 1-<2 2-<3 3-<4 4-<5 5-<6 6-<7 7-<8 8-<9 9-<10 10-<11 11-<12 12-<13 13-<14 14-<15 15-<16 >=16 No idea Total
<1 466 19 36 9 10 29 4 4 5 1 17 1 1 - - 1 - - 603
1-<2 29 17 58 22 18 5 2 - 1 1 - - - - - - - 2 155
2-<3 23 3 51 177 116 54 9 1 1 3 2 - - - 1 - - 2 443
3-<4 29 2 2 52 80 147 44 13 7 2 9 1 - - - - - 3 391
4-<5 78 - 7 29 91 228 187 81 65 136 17 - - - 8 - - 11 938
5-<6 192 1 8 12 85 348 328 389 158 89 518 - - - 3 29 - 2 2162
6-<7 56 - - 1 4 57 114 134 161 75 82 40 26 7 1 1 - 2 761
7-<8 37 - - - 10 3 7 71 131 146 168 24 32 7 11 8 - - 655
8-<9 31 - - - 1 1 - 14 49 92 130 38 60 19 8 12 - - 455
9-<10 33 - - - 2 2 - 1 11 65 98 61 41 12 97 14 48 1 486
10-<11 73 - 2 - 1 15 14 9 11 8 217 34 106 28 32 341 311 - 1202
11-<12 3 - - - - 1 - 11 - - 1 11 17 2 2 4 5 - 57
12-<13 1 - - 1 - - - - - 1 - - 3 8 7 14 21 - 56
13-<14 1 - - - - - 1 - 9 - - - - 2 1 3 6 - 23
14-<15 1 - - - - - - - - - 1 - - 2 6 4 30 - 44
15-<16 6 - - - - 3 - - - - - 1 - - 1 29 91 - 131
>=16 69 - - - 1 3 - - 1 3 12 - 2 - - 5 299 12 407
Total 1128 42 164 303 419 896 710 728 610 622 1272 211 288 87 178 465 811 35 8969

1 The rural consumer confidence survey covers both rural and semi-urban areas.

2 The survey results reflect the respondents’ views, which are not necessarily shared by the Reserve Bank. Results of the previous survey round were released on the Bank’s website on April 09, 2025.

3 CSI and FEI are compiled with the net responses on five survey parameters viz., general economic situation, employment, income, price level and spending, for the current period (as compared with one year ago) and a year ahead, respectively. CSI and FEI = 100 + Average of Net Responses of the above parameters.

4 Unit-level data for previous rounds of the survey are available on the Bank’s ‘Database on Indian Economy’ (DBIE) portal (weblink: https://data.rbi.org.in/DBIE/#/dbie/home) under the head ‘Unit-level Data’.

5 ‘Net response’ is the difference between the percentage of respondents reporting optimism and those reporting pessimisms. It ranges between -100 and 100. Any value greater than zero indicates expansion/ optimism and values less than zero indicate contraction/ pessimism.

 

 

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