Master Circular on Customer Service - UCBs - RBI - Reserve Bank of India
Master Circular on Customer Service - UCBs
RBI/2009-10/87 July 1, 2009 Chief Executive Officers of Dear Sir, Master Circular on Customer Service - UCBs Please refer to our Master Circular UBD.BPD.(PCB).MC No. 10/ 09.39.00/2008-09 dated July 1, 2008 on the captioned subject (available at RBI website www.rbi.org.in).The enclosed Master Circular consolidates and updates all the instructions / guidelines on the subject up to June 30, 2009. Yours faithfully, (A.K.Khound) Master Circular on Customer Service Master Circular on Customer Service The quality of customer service in primary (urban) co-operative banks has to be high as they are established primarily to fill the existing gaps in banking and credit needs in urban and semi urban areas. Meeting the legitimate aspirations of its customers will enable the bank to maintain its image, create confidence and attract funds comparatively at low cost in a competitive environment. Ensuring improvement in the customer service rendered by the banks has been the constant endeavour of RBI. RBI had set up in 1990 a Committee headed by Shri M.N.Goiporia, the then Chairman of SBI. The Committee had made various recommendations to ensure improvement in the customer service in the banks. In addition, RBI has also issued various guidelines on the subject in general and on specific aspects relating to immediate credit for the outstation instruments sent for collection, payment of interest for delay in collection of instrument, adherence of time schedule in such matters as payment to customers, issue of DDs/TTs, issue of cheque books, etc. The instructions issued in this regard based on Goiporia Committee recommendations, Committee on Procedures and Performance Audit on Public Services (CPPAPS), etc are summarised below:- 2 Service at the Counters 2.1 Business and working hoursThe employees are expected to be at their seats at the commencement of the business hours and attend to all the customers who are in the branch prior to the close of business hours. In practice, however, in many branches of banks, employees take their own time to open the counters and also do not attend to customers who are in the queue at the close of business hours. Some banks with a view to ensuring that the service to customers is made available exactly at the commencement of business hours fix the working hours of the staff 15 minutes before the start of business hours. This arrangement can be made by all the banks at their branches in metropolitan and urban centres. 2.3 Extension of business hours for non-cash transactions: Staff at the counters may undertake the following transactions during the extended business hours (branches to indicate the timings) 2.4 Uninterrupted Service Banks may devise appropriate procedures to ensure that no counter remains unattended during the business hours and uninterrupted service is rendered to the customers by making adequate relief arrangements as may be necessary. 2.6 Provision of ramps at ATMs 3. Deposit and other Accounts 3.1 Nomination facilitiesBanks may get the account opening forms amended to incorporate a space to mention the name and address of the nominee and statutorily prescribed nomination forms may be obtained and preserved with the account opening forms. Availability of nomination facility needs to be widely publicised by printing compatible messages on cheque books/pass books and any other literature reaching the customers. Nomination should be a rule (rather than an exception) and banks should endeavor to cover all accounts, existing as well as new, under nomination, exception being the ones where the customer himself would prefer not to nominate; this fact may be recorded rather than left to the conjecture of non-compliance 3.2 Nomination facilities are available not only for deposit accounts but also for safe custody articles and safe deposit lockers. As nomination facility for deposit accounts is more known to the customers, compared to the one available for safe custody articles and safe deposit lockers, publicising availability of the facility for these two services also may be effectively done. 3.3 Savings bank passbooks/ statement of accounts (a) Banks should ensure that full address / telephone number of the branch is invariably mentioned in the Pass Book / Statement of Accounts issued to account holders. (f) As a rule, passbooks may be updated immediately on submission. If updating is not possible immediately due to a large number of entries, then paper tokens be issued for collection of passbooks on the next day. (b) Term deposit application forms may be so devised as to contain a direction for disposal of deposits on maturity. In those cases where the customer does not indicate the course of action by the bank on maturity of deposits, banks may as a rule send intimation of impending due date of the deposit well in advance. 3.7 Claims in respect of missing persons Banks should provide more and more lockers, especially in residential areas, while keeping in view the commercial viability. The Committee on Procedures and Performance Audit on Public Services (CPPAPS) had made some recommendations for easy operation of lockers. Accordingly, UCBs may adhere to the following guidelines:- 7 Reimbursement of interest by paying bank 8 Identity badgesEach employee may wear on his person, identity badge with photograph and name prominently displayed on it. Besides giving an official touch, it will create a better rapport with the customers. 9 Job enrichment Training to new recruits should be a precursor to other follow - up training programmes. All new recruits, i.e. clerks/officers should be necessarily exposed to induction programme immediately after recruitment. A co-ordinated approach amongst banks is required in this regard. 12 Reward and recognition 16 Inspection/Audit reports 22 Fair Practices Code - Display of Bank/ Service Charges 22.1 Banks have the freedom to prescribe service charges with the approval of their Boards. However, while fixing service charges, for various types of services like charges for cheque collection, etc., they should ensure that they are reasonable and are not out of line with the average cost of providing these services. Banks should also take care to ensure that customers with low volume of activities are not penalized. 22.2. Display of information – Comprehensive Notice Board Banks should put up in a notice board important aspects or indicators on 'customer service information', ' service charges', 'grievance redressal' and 'others'. The notice board should be updated on a periodical basis. Banks should display information relating to interest rates and service charges in their premises as well as post it on their web-sites, to enable the customer to obtain the desired information at a glance. An indicative format is enclosed at Annex V. 22.3 Further, all UCBs, including scheduled UCBs, should also display at their offices/ branches the service charges relating to the following services in the local languages: B. Others
22.4 Banks should also ensure that the charges levied for offering various electronic products and for collection of outstation cheque collection servicedo not exceed the framework of charges prescribed by RBI, (for transactions originated and payable in India), which is summed up as under:- (A) Electronic products - (b) Outward transactions – (i) RTGS Rs. 1 to 5 lakh not exceeding Rs. 25 per transaction (ii) NEFT Upto Rs. 1 lakh not exceeding Rs. 5 per transaction Banks may prescribe charges not higher than cheque return charges for ECS debit returns. (B) Outstation cheque collection (i) Upto Rs. 10000 not exceeding Rs. 50 per instrument (ii) The above charges will be all inclusive. No additional charges such as courier charges, out of pocket expenses etc. should be levied from the customers. (iv) Banks may make increased use of Speed Clearing and National Clearing facilities for providing efficient service. © The above provisions are not applicable to cash handling charges levied by banks for handling large value cash transactions. In order to ensure transparency in banking services, scheduled co-operative banks should display and up-date, on their web-site, the details of various service charges in the prescribed format depending on the products offered. 22.5 Customer charges for use of ATMs for cash withdrawal and balance enquiry
The service charges for the following types of cash withdrawal transactions may be determined by the banks themselves: 22.7 Display of time norms 23 Collection of account payee cheques – Prohibition on crediting proceeds to third party account UCBs should not collect ‘account payee’ cheques for any person other than the payee constituent. Where the drawer/ payee instructs the bank to credit the proceeds of collection to any account other than that of the payee, the instruction being contrary to the intended inherent character of the ‘account payee’ cheque, banks should ask the drawer/ payee to have the cheque or the account payee mandate thereon withdrawn by the drawer. This instruction will also apply with respect to the cheque drawn by a bank payable to another bank. 24 Facilities at Extension Counters by PCBs
25 Provision of Note Counting Machines on counters 26 Immediate Credit of Outstation Cheques 26.1 Non-scheduled UCBs should afford immediate credit for all outstation cheques upto the value of Rs. 5,000 tendered by individual account holders, provided they are satisfied about proper conduct of the accounts. These arrangements should be scrupulously followed. The banks may recover usual collection charges in respect of outstation cheques. The banks should not wait for customers' requests for the facility but should, as a matter of normal course, provide this service. However, in respect of local cheques, the banks may extend the facility of affording immediate credit upto Rs. 5,000 to customers who wish to avail of the facility and are prepared to bear charges for the same. 26.2 In case the cheques are returned unpaid, the bank can recover normal rate of interest at the Minimum Lending Rate for the period it is out of funds. For this purpose, banks may consider introducing pay-in-slips superimposing a notice to the effect that in the event of dishonour of the cheque, customer will be subject to payment of normal rate of interest for the period till the bank was out of funds. 27 Time frame for collection of cheques 27.1 In compliance with the orders of National Consumer Dispute Redressal Commission (NCDRC), all UCBs have to conform to the timeframe prescribed by it, namely
© The collection period of outstation cheques and interest payable thereon in case of delay shall be published on the notice board in a precise manner in bold / visible lettersat a conspicuous place in every branch. Scheduled banks are required to formulate a comprehensive and transparent policy covering issues relating to (i) immediate credit of local / outstation cheques (ii) Timeframe for collection of local / outstation cheques and (iii) interest payment for delayed collection. 27.2 Implementation and Accountability In order to ensure that the above time schedule is scrupulously followed by the branches, there needs to be a clear-cut staff accountability for the delay. For this purpose, special register may be introduced to record the delayed collections for necessary action. 27.3 Further, it should be ensured that where delays occur, the account holders are paid penal interest without their making requests therefor. Necessary instructions may be issued to the branches with a view to ensuring strict compliance of these instructions for automatic credit of interest in respect of delayed collection of outstation cheques so as to avoid any room for representations/ complaints from public. 27.4 Senior Officials while visiting branches should make it a point to check implementation of the above instructions. 28. Additional Measures for Quicker Collection of Outstation Instruments Primary (urban) co-operative banks should initiate the following additional measures to reduce the time taken for realization of cheques: 28.1 Cheques drawn on MICR centres should invariably be presented through National Clearing Cell. 28. 1.2 Extensive use should be made of modern telecommunication technology for networking service branches in important centres and between service branches and other branches within a particular centre. 28.1.3 The concept of Quick/Fast collection service for collection of outstation instruments should be streamlined. 28.1.4 Separate registers should be maintained for local cheques and outstation cheques to enable the branch managers to exercise better supervision and remedial measures should be initiated to speed up the collection of outstation instruments. 28.1.6 It is also necessary to make customers aware of the above facilities. The banks may, therefore, make arrangements to display information about the facilities available at the branches, for customers' knowledge. 29 Other instructions 29.2 Cheque Drop Facility and the Facility for Acknowledgement of cheques While the cheque drop facility may be made available to the customers, the facility for acknowledgement of cheques at the regular collection counters should not be denied to them. No branch should refuse to give an acknowledgement on cheques being tendered by customers at their counters. Further, customers should be made aware of both options available to them i.e., dropping cheques in the drop box or tendering them at the counters so that they can take an informed decision in this regard. 29.5 Maintenance of Complaint Book In terms of recommendation 3.67 of the Goiporia Committee, banks are required to maintain a Complaint Book with adequate number of perforated copies so as to instantly provide the complainant with an acknowledgement copy. A format of complaint book with adequate number of perforated copies prepared by the Indian bank Association is given at Annexure II. Banks should take appropriate steps to introduce the same for ensuring uniformity at all offices of the banks. 29.6 Periodical Review and Monitoring 29.6.2 Banks also need to evolve an appropriate monitoring system in respect of 15 core recommendations. The banks are free to include more items for such monitoring and evaluation by their Board of Directors. 29.6.3 Banks should introduce a system of periodical evaluation on customer service on half yearly basis, as at the end of June and December, with a view to ensuring their implementation at all offices of the bank as also upgrading the quality of services to achieve higher satisfaction among the bank's customers. 29.7 Issue of Duplicate Demand Draft 29.7.1 Issue of Duplicate Demand Draft without receipt of Non- Payment Advice The duplicate draft amounting to Rs.5,000/- or less, may be issued on the basis of adequate indemnity and without obtaining Non-Payment Advice (NPA) from the drawee branch. 29.7.2. Fixation of time-frame for issue of duplicate draft 29.7.3 Senior Officials while visiting branches, should make it a point to check implementation of the above instructions. The Banking Regulation Act 1949 (AACS) has been amended by incorporating among others, new sections 45ZA to 45ZF, which provide, inter alia, for the following matters:
29.8.1 Nomination Rules: Since such nomination has to be made in the prescribed manner, the Central Government has framed Co-operative Banks (Nomination) Rules, 1985 in consultation with the RBI. These Rules, together with the provisions of new Sections 45ZA to 45ZF, of BR Act (AACS) regarding nomination facilities have been brought into force with effect from 29th March 1985. (ii) Forms of cancellation and variation of the nomination. (iii) Registration of nominations and cancellation and variation of nominations. (iv) Matters related to the above 29.8.3 Registration of nomination in banks’ books: In terms of Rules 2(10), 3(9) and 4(10) a co-operative bank is required to register in its books the nomination, cancellation and/or variation of the nomination. The co-operative banks should accordingly take action to register nominations or changes therein, if any, made by their depositor(s)/hirer(s) of lockers. GOI has issued the notification bringing into force the provisions relating to nomination facilities, from 29th March 1985. Co-operative banks should therefore, ensure that the nomination facilities are made available to their customers. 30 Monitoring system of implementation of Goiporia Committee Recommendations: 31 Customer Service – Redressal of Grievances (i) Banks should have a robust grievance redressal structure and processes to ensure prompt in-house redressal of all their customer complaints. Urban Co-operative Banks are advised to ensure that a suitable mechanism exists for receiving and addressing complaints received from their customers with specific emphasis on resolving such complaints fairly and expeditiously regardless of the source of the complaints. (ii) Banks should have a system of acknowledging the complaints, where the complaints are received through letters / forms. Banks should prominently display at the branches the names of officials, who can be contacted for redressal of complaints together with their direct telephone number, fax number, complete address (not Post Box No.)and e-mail address etc. for proper and timely contact by the customers and for enhancing the effectiveness of the redressal machinery. (iii) In the case of scheduled urban co-operative banks, where the complaints are not redressed within one month, the concerned branch / Head Office of the bank should forward a copy of the same to the Nodal Officer concerned under the Banking Ombudsman scheme and keep him updated about the status of the complaint. (iv) In the case of fraudulent encashment of third party instruments by unscrupulous persons, by opening deposit accounts in the name/s similar to already established concern/s resulting in erroneous and unwanted debit of drawers’ accounts, it is advised that in cases where banks are at fault, the banks should compensate the customers without demur; and (ii) in cases where neither the bank is at fault nor the customer is at fault but the fault lies elsewhere in the system, then also the banks should compensate the customer (up to a limit) as part of a Board approved customer relations policy. 32 Rounding off cheques to the nearest rupee Banks are advised to ensure that cheques / drafts issued by clients containing fractions of a rupee are not rejected or dishonoured by them. Banks may also review the practice being followed by them in this regard and take necessary steps, including through issue of internal circulars, etc, to ensure that the concerned staff are well versed with these instructions so that the general public does not suffer. Banks may also ensure that appropriate action is taken against members of their staff who are found to have refused to accept cheques / drafts containing fractions of a rupee. 33 Rounding off cheques to the nearest rupee cheques to the nearest rupee cheques to the nearest rupee cheques to the nearest rupee cheques to the nearest rupee cheques to the nearest rupee cheques to the nearest rupee 34 Legal Guardianship Certificate issued under the National Trust Act, 1999 empowering the disabled persons with autism, cerebral palsy, mental retardation and multiple disabilities The National Trust for the Welfare of Persons with Autism, Cerebral Palsy, Mental Retardation and Multiple Disabilities (the Trust) had stated that a question has been raised as to whether the banks and the banking sector can accept the guardianship certificates in regard to persons with disabilities issued by the Local Level Committees set up under the National Trust for the Welfare of Persons with Autism, Cerebral Palsy, Mental Retardation and Multiple Disabilities Act, 1999. The Trust has mentioned that the above Act was specifically passed by the Parliament in order to provide for appointment of legal guardians for persons with disability that is covered under the said Act. The above Act provides for appointment of legal guardians for persons with disability by the Local Level Committees set up under the Act. The Trust has opined that a legal guardian so appointed can open and operate the bank account as long as he remains the legal guardian. It may also be noted that the provisions of Mental Health Act, 1987 also allows appointment of Guardian by District Courts. Banks are therefore advised to rely upon the Guardianship Certificate issued either by the District Court under Mental Health Act or by the Local Level Committees under the above Act for the purposes of opening / operating bank accounts. A list of Local Level Committees received from the above Trust is shown as Annex IV. Banks may also ensure that their branches give proper guidance so that the parents / relatives of the disabled persons do not face any difficulty in this regard. Master Circular on Customer Service A. List of circulars consolidated in the Master Circular
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